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ViewQuotes
September 20, 2006  Posted by Al Castle

trackback Categories: Insider, PRWeb, Puter Stuff, Squirrels, Web Design & Dev  

Every now and then there will be some sort of feature or page on one of the PRWeb family of sites and services that I’m going to write about. It’s part of my “Insider” series of posts and I recommend you follow along as you just might catch glimpses into the magic of PRWeb.

Awhile back on a cloudy NorthWest weekend afternoon I wrote the algorithm for PRWebs Quotables. They’ve been a great feature and we’ve received some excellent feedback on them. I just rediscovered this afternoon while working on a completely different cloudy NorthWest weekend project that I had created an extension of the Quotables which never was finished.

However, before continuing I feel that we should first define Quotables, as some of you especially those of the journalistic persuasion continue to refer to them as “pull quotes“. A pull quote can be defined as selected copy of an article, usually enlarged and set in another font as part of an article. And that is correct in the same way calling a lion a cat is also true.

Quotables are cousins of pull quotes and can be defined as: A portion of copy which is automatically selected via a computer algorithm and whose contents may change or rotate based upon the full content of quotable material per viewing. They are set apart in a large font with alternate color from the copy and are hyperlinked to a URL. They could also be referred to in the brief and somewhat vulgar terminology of “Web 2.0 pull quotes” or even “PR 2.0 pull quotes” if you were trying to explain them to a dim witted child who was keen on buzz phrases.

Several sites online have pull quotes, to my knowledge no one has copied me yet to create Quotables and if they did I’m sure our rabid team of attack ninja lawyers would go Mortal Combat on them. Now that we realize that “they’re just pull quotes on steroids”, we can progress to an incomplete, unlinked to and new page on PRWeb - ViewQuotes.

They idea was going to be similar to ViewNews, another lens filter, or way to see what’s happening on the PRWeb newswire. By taking images out of context and forming them into a collage users were able to ignore PR speak and click on whatever caught their fancy. ViewQuotes, once it’s picked up and dusted off, will strive for the same effect. Quotes taken out of context are probably going to be pretty interesting. I may decide that they are not worthy of public release beyond those who read my blog and know of the link.

We’ll just have to wait and see.

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